A good deal of the media I'm asked to create at Redboat is intended for marketing purposes, and in the past 15 years I've watched the strategies of marketing experts evolve radically. One of the brightest contestants on the marketing stage is 'Content marketing', and I like it. Here's why.
Advertising gets a bad rap at the best of times, mainly for the often offensive intrusion that irrelevant information creates in the most intimate space we have - our personal consciousness. The ultimate goal of marketing communications is to sell something, whether that be a product, a service or an idea. That holds truth in commerce, politics and religion. And lets face it... do we really need more stuff, more services, and more information? With the global consciousness turning to sustainable futures, the real value of the stuff, services and information being pumped around the world today is coming under increasing scrutiny. Read more...