The OzNome Initiative

Concept, Script, Design, Audio, Animation


Imagine a world where all the information necessary for a particular activity, regardless of the scale of that activity, is available as and when it is needed, ready for use, delivered to where it is needed, in the format required, and sensitive to any privacy concerns. This is the world the OzNome Initiative is trying to realise.

Understanding, visualising, and communicating the highly abstract concept, that is OzNome, was tricky. Even scientists and researchers at CSIRO admit that they find OzNome hard to explain. That was the challenge given to Redboat.

Redboat worked closely with CSIRO's scientists and researchers for several weeks of creative, abstracted, and sometimes philosophical conversations and brainstorming, to conceive and produce this conceptual animation that explains a concept that has no form, but has a huge potential impact for Australia, and to communicate the reasons why it is such an important initiative. The video has been a great success in helping explain and rally support in the initiative.

Find out more about OzNome here

Client: CSIRO
Scope of work: Concept, Script, Design, Audio, Animation
Team size: 5
Time to complete: 2 months
Year Completed: 2015


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3D Animation & Visual-FX Showreel

3D animation & visual-fx showreel. [2 mins 49 secs]
A montage of some of our 3d animation & visual-effects work. More...

2D Animation & Motion Graphics Showreel

2D Animation & Motion Graphics [3 mins 51 secs]
A montage of some of our 2d animation & motion graphics work. More...

Behind the scenes - 3D Animation

Interviews with Redboat team members
Skuff.tv interviewed Adrian and some of the team during a Redboat 3D animation project to find out a bit more about what goes on and how it all comes together. More...

The Commercial Buildings Disclosure Program

Script, Design, Animation, Audio
The CBD Program, which requires most sellers, lessors and agents of office space of 1000 square metres and above to obtain a Building Energy Efficiency Certificate (BEEC) before the building goes on the market for sale, lease or sublease. More...

The Future of Blockchain in Australia

Script, Design, Voiceover, Music, Animation
​To support the publication of two new reports about blockchain technology, Australia's leading data innovation group DATA61 came to Redboat to find a way to communicate the key messages of this technical complex subject in an engaging 90 second animation. More...

Safe Work Australia - World Day 2017

Design, animation, voiceover, music & sound effects
This animated infographic provides a snapshot into the statistics around fatalities and serious injury claims in the workplace and key areas of concern for work health and safety. More...

The All New HINO 500 Series Wide Cab

Design & Production
Nominated as Finalist in the AEAF Awards 2017! Learn how Redboat produced this ambitious sci-fi themed 100% CG animated TV commercial for Xavier Advertising Group & Hino to show off their revolutionary new Hino 500 series trucks, landing in dealerships across Australia in March 2017. More...

ATO Fringe Benefits Tax (Lifestyle Assets)

Animation production, voice-over and sound effects mix.
With Fringe Benefits Tax returns due date approaching, the ATO asked Redboat to produce these snappy little animations to help it's clients understand some of the basics behind Fringe Benefits Tax rules, to help them know whether or not their activities make them liable for FBT and how to look after it. More...

ATO Fringe Benefits Tax (Car)

Animation production, voice over and sound effects mix.
​With Fringe Benefits Tax returns due date approaching, the ATO asked Redboat to produce these snappy little animations to help it's clients understand some of the basics behind Fringe Benefits Tax rules, to help them know whether or not their activities make them liable for FBT and how to look after it. More...

Looking To The Future

Script, design, audio and animation production.
Economic modelling of CSG related employment for the Surat Basin and implications for local business. By understanding future impacts on regional economies and better inform on how local businesses can respond. More...

ASC 2017 National Conference

Concept, design and animation production
As a sponsor​ of the Australian Science Communicators 9th National Conference in Adelaide in 2017, Redboat produced this animation to help promote the conference. More...

Bushfire Research

Concept & script development, audio and animation production.
Every year, CSIRO is inundated with questions from concerned public about bushfires. To help CSIRO communicate their research, we worked with communication managers and scientists at CSIRO to develop this animation to convey their most important messages. More...

ATO Reinvention Story

Animation Production, Audio production
As a member of the Australian Government Creative Services Panel, Redboat was commissioned to produce this short video that highlights some of the key improvements the ATO delivered in 2015-16. More...

Next Generation Architectures for Earth Observation Data

Design, Animation, Video Production & Audio
This video introduces the architecture of the Australian Geoscience Data Cube as a key tool for unlocking Earth observation satellite data, to better manage and store vast amounts of data, for the benefit of humankind, to address a range of environmental, social and agricultural issues. More...

The OzNome Initiative

Concept, Script, Design, Audio, Animation
Imagine a world where all the information necessary for a particular activity, regardless of the scale of that activity, is available as and when it is needed, ready for use, delivered to where it is needed, in the format required, and sensitive to any privacy concerns. This is the world the OzNome Initiative is trying to realise. More...

Australian National Outlook (Overview)

Script, design, animation, & audio production.
Helping to navigate the future... The National Outlook is a first attempt to understand and analyse the connections in Australia’s physical economy many decades into the future. (For more information about the Australian National Outlook visit csiro.au/nationaloutlook) More...

Australian National Outlook (Energy)

Script, design, animation, & audio production.
Energy... Australia has the natural and institutional resources to prosper in almost all scenarios for global energy and resource use. For more information about the Australian National Outlook visit csiro.au/nationaloutlook More...

Australian National Outlook (Water)

Script, design, animation, & audio production.
Water and environment... With appropriate settings and technologies, projected increases in water demand need not increase pressure on water limited catchments.(For more information about the Australian National Outlook visit csiro.au/nationaloutlook) More...

Australian National Outlook (Food)

Script, design, animation, & audio production.
Food and agriculture... Productivity growth combined with new land sector markets could lift our agrifood exports and deliver regional economic benefits. (For more information about the Australian National Outlook visit csiro.au/nationaloutlook) More...

The Soil and Landscape Grid

Concept, Script, Design, Animation
Discover the most comprehensive nation-wide digital maps of our soils and landscapes. Redboat scripted, designed and produced this animation for CSIRO for the 2014 launch of the Soil and Landscape Grid of Australia. More info here. More...

Unearthing Coal Seam Gas

Script development, design & animation
Produced for CSIRO, 'Unearthing Coal Seam Gas', provides an overview of the extraction process, and some potential impacts. More...

Unearthing Shale Gas

Script development, design & animation
Produced for CSIRO, 'Unearthing Shale Gas', provides an overview of the extraction process, and some potential impacts. More...

ANZ OnePath Roadshow

Design & Motion Graphics
The 2012 OnePath Roadshow needed an engaging 3 minute video to present the essence of it's latest offering, with some hard-hitting facts. Redboat was commissioned to bring the message to life, matching the brand style-guide perfectly. More...

ASC Conference 2012

Video production, editing, motion graphics, post-production
Redboat partnered with the ASC to produce a package of videos from the 2012 conference, intended for web-based content marketing. Expected benefits are increased member engagement through valuable content. More...

Last Night (Short Film)

Previsualisataion, Visual Effects, Motion Control, 3d Animation
"The Longest continous visual effects shot in an Australian short film", this complex multi-pass continous tracking crane visual-fx shot features in the multi-award-winning film 'Last Night". More...

CRT Members TVC

3d Animation, Compositing & Post Production.
3 horses, 3 cows, 3 sheep, 2 tractors, 2 farms, a barn on fire, a tonne of grain, a field of wheat, gushing water, money falling from the sky... and one logo. All produced in photoreal 3d animation, in one studio against a 360 white cyclorama. More...

Gecko Waltz

Production, 3d animation, Post Production
It's harder than you think to wrangle mosquitos. Instead of training mosquitos to kamakazee into a real Gecko Zapper, we created detailed 3D animated mosquitos, entranced by the light of the Gecko, to the sounds of the Blue Danube. No mozzies were hurt in the making of this TVC. More...

4th Annual ISTA Conference 2012

Video coverage
Redboat provided a 7 camera, 12 person crew to cover the 4th ISTA Australia Conference 2012. The production covered 3 separate venue locations, over 3 days, with roaming vox-pops interviews. More...

A cause that moves us - AHG

Design & Motion Graphics
AHG, Australia's largest motoring group, support White Ribbon in their aim of, "Ending Violence Against Women". This 3 minute animation tells their story and why it's a cause that moves them. Produced for Xavier Advertising, Sydney. More...

Australian Finance Association

Design & Motion Graphics
To launch the 2011 AFA Conference, Redboat was commisioned to design and produce this motion graphic piece. This 3 minute video tells the story of the AFA, highlights key messages, and introduces the new AFA logo and brand. More...

Big W

3d animation & post production
For this 6 second sting, we produced a 3D animated exact copy of the Toy Spectacular logo, forming and resolving into the catalogue with a 2D graphic end tag. More...

Game On

Visual Effects
Redboat is proud to support Torrid Films and Autism Spectrum Australia with visual effects for this light-hearted short film, that brought together creative talents on and off the spectrum with professionals to create a truly collaborative piece of light entertainment... all in just 30 days! More...

Good Taste Magazine

Motion Graphics
This 30 second commercial was created entirely from still images, photographs and catalogue layouts in two weeks, including design and production. More...

Hyundai Cool Coupe

Design & Motion Graphics
This 1 minute video launched the new Hyundai Veloster Coupe, in a viral web-video campaign along side the Smart Hatch video. The irreverent design and animation of these videos helped engage audiences to vote on which version of the car they liked most. Clever market research. More...

Hyundai Smart Hatch

Design & Motion Graphics
This 1 minute video launched the new Hyundai Veloster Hatch, in a viral web-video campaign along side the Coupe video. The irreverent design and animation of these videos helped engage audiences to vote on which version of the car they liked most. Clever market research. More...

IUA Business Interuption

Script, Production, Motion Graphics, Post production & DVD production
Redboat produced this 3.5 minute video for Calliden Group's IUA Insurance. Whilst an insurance video could have been a dry subject, we used dramatic storytelling with this information video to demonstrate the benefits of IUA's business interruption insurance policy. More...

Light N Tasty

3d Animation & post production
Continuing a series of simliarly themed commercials, this 15 second 3D animation involves transforming the Light N Tasty cereal pack into 6 different forms. More...

Meta Viral Video

Design and Visual Effects
Redboat designed and produced the visual effects for this viral video, demonstrating the prototype augmented reality glasses developed by New York based tech startup Meta, for the purposes of raising investor funding. It raised over $194,000 on an initial Kickstarter campaign. More...

Nature's Deadliest

3d Animation & Visual Effects
Redboat contributed over 40 shots of high-definition 3d animation and visual effects for this Discovery documentary, illustrating the often gruesome attacks and effects of the worlds most venomous and dangerous creatures, including snakes, spiders, scorpions, jellyfish, killer bees, lions, and crocodiles. More...

Paperbark Films

3d Animation & Visual Effects (2K resolution)
Redboat was commissioned to produce this logo animation for the launch of the multiple award wininng film Eye Of The Storm, directed by Fred Schepisi and produced by Paperbark Films. Rendered at 2K Cineon format for film prints. More...

Real Estate Promo

Design, Retouching, Motion Graphics, Grade
To create this promotional video we used location stills photography and lifestyle stock imagery provided by the client, graded and retouched with dynamic camera moves. We added sun-rise and sunset effects to the timelapse footage. A powerful tool for real estate sales and easy on the budget. More...

Rocket Compulsion

Design, Motion Graphics, Titles, Bumpers & 3d Animation
Redboat provided a complete package of titles, animation,segment headers, bumpers, and straps for the Discovery Documentary about a one man's mission to be the first rocket-pack pilot to fly across Sydney Harbour. More...

Shaken Baby Syndrome Video

Design, creative direction and animation production
This 3.5 minute traditional animation film was produced for Westmead Children's Hospital to provide information to parents, carers and professionals about responding to a crying baby. Its goal is to ensure that all those involved with babies understand the importance of not shaking a baby, ever. More...

Tic Tac 20% Extra

3d Animation, Post Production & Direction.
Produced for Advertising Agency, BWM in Sydney, this 15 second commercial was really fun to work on, and very effective. Love the Tic-Tac voices! More...

U2 360 Tour

Design & Motion Graphics
This video was used as a promotional tool for the U2 360 tour. Motion graphics were designed and created to blend with existng stills photographs, logos and icons. It was used primarily as a lead in to corporate presentations in association with the U2 360 tour. More...



Testimonials

"Redboat helped us to create an online animation for interested parties to lean about Marine Zoning. We had a short turnaround time and very specific requirements, which did change at our end during the course of the project. The team at Redboat were wonderful. They offered suggestions to improve the process along the way, never seemed phased by last minute changes and were generally a pleasure to work with. We were thrilled with the end product. I’d highly recommend their services. "

Vivienne Sykes, Brand and Content Manager - Parks Australia
Department of the Environment and Energy

"We used Redboat to tell a complex story in a short animation. We were completely happy both with the result – it make quite an impact at the time and is still being used successfully – and with the professional way in which Adrian interacted with the team in developing and fine-tuning the brief. I enthusiastically recommend his work generally and have done to others who might be looking for similar services."

Mike Grundy, Research Director - CSIRO

"...fantastic, great value work and his flexibility and commitment to always do the right thing by the job and to ensure the very best outcome is to be admired..."

Jamie Webster , Creative Director - Xavier Advertising

"...an exceptional job on a recent extremely complex and high profile 3D animation project. If you need a highly committed person, Adrian is the right person."

Cristiano Alarcão, Producer - Massive Interactive

"...successfully manages the fine balance between pushing the boundaries for the client while keeping the artist happy and sane."

Julian Tylney Taylor, VFX Supervisor - Bold VFX

"Adrian King is one of the best producers I know. He is a straight shooter with excellent communication skills and an even temperament."

Nigel Haslam, Senior Animator/VFX Artist

Awards

Finalist - Australian Effects & Animation Festival 2017

Finalist for Animated Commercials with 'The All New Hino 500 Wide Cab' 30 second 100% 3D animated TV commercial

Winner - Promax LA 2002

Winner of Best Animated Idents Promax LA Award for Best Animated Ident with 'Singapore TV Channel Idents'. (Animated by Adrian King).

Finalist - Australian Effects & Animation Festival 2002

Finalist for Titles, Idents & Stings Award at the 2002 Australian Effects & Animation Festival, with 'Sour Grapes Film Festival Titles'. (Designed, produced & directed by Adrian King.

Finalist - Australian Effects & Animation Festival 2003

Finalist for VFX Commercials Award at the 2003 Australian Effects & Animation Festival, with 'Tic Tac TV Commercial'. (VFX supervision & direction by Adrian King)

Finalist - Australian Effects & Animation Festival 2003

Finalist for 3d Animated Commercials Award at the 2002 Australian Effects & Animation Festival, with Emirates Airlines TV Commercial, (Produced & animated by Adrian King)