The All New HINO 500 Series Wide Cab

Design & Production


Nominated as Finalist in the Australian Effects & Animation Festival 2017!!!


Redboat produced this CG animated TV commercial for Xavier Advertising Group & Hino to show off their revolutionary new Hino 500 series trucks, landing in dealerships across Australia in March 2017.

The challenge was to bring to life the creative storyboards and script that Xavier provided, in a sci-fi world reminiscent of cult films like Tron and Blade Runner. Getting the right atmosphere, reflections, surfaces and lighting to feel super-high-tech took over a month of testing and tweaking.

Our first step was to create a previs (rough mockup of the animation in block form) to lock down the camera moves, timing and edit. At the same time we began working on a highly detailed model of the Hino 500 truck. getting it ready to add to the animation. Once the previs had been approved, we began integrating the high detail truck and adding the detailed highway and the background city. At this stage some of the project files that the team were sharing with each other were a whopping 1GB in file-size.

With all the scenery in place the challenge was to get the lighting looking good on both the environment and truck, and creating the visual effects for the x-ray Hino 500 truck and disintegrating 'competitor' trucks. The environment included over 50 CG lights and took 1 hour and 20 minutes to render each frame.

We used cloud rendering technology with an army of up to 200 machines running simultaneously to enable us to complete these high resolution renders in record speeds. What used to have required 3 days to render on local computers, we can turnaround in an hour. It's a game changer.

The technical challenges involved in this ambitious project with a schedule of only 3 months, kept the Redboat team on their toes. Nether the less, we delivered on time, on budget and the team at Xavier and Hino where delighted with the finished commercial. We're pretty chuffed too.

Client: Xavier Advertising
Scope of work: Design & Production
Team size: 4
Time to complete: 3 months
Year Completed: 2017


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Testimonials

"Redboat helped us to create an online animation for interested parties to lean about Marine Zoning. We had a short turnaround time and very specific requirements, which did change at our end during the course of the project. The team at Redboat were wonderful. They offered suggestions to improve the process along the way, never seemed phased by last minute changes and were generally a pleasure to work with. We were thrilled with the end product. Iā€™d highly recommend their services. "

Vivienne Sykes, Brand and Content Manager - Parks Australia
Department of the Environment and Energy

"We used Redboat to tell a complex story in a short animation. We were completely happy both with the result ā€“ it make quite an impact at the time and is still being used successfully ā€“ and with the professional way in which Adrian interacted with the team in developing and fine-tuning the brief. I enthusiastically recommend his work generally and have done to others who might be looking for similar services."

Mike Grundy, Research Director - CSIRO

"...fantastic, great value work and his flexibility and commitment to always do the right thing by the job and to ensure the very best outcome is to be admired..."

Jamie Webster , Creative Director - Xavier Advertising

"...an exceptional job on a recent extremely complex and high profile 3D animation project. If you need a highly committed person, Adrian is the right person."

Cristiano Alarcão, Producer - Massive Interactive

"...successfully manages the fine balance between pushing the boundaries for the client while keeping the artist happy and sane."

Julian Tylney Taylor, VFX Supervisor - Bold VFX

"Adrian King is one of the best producers I know. He is a straight shooter with excellent communication skills and an even temperament."

Nigel Haslam, Senior Animator/VFX Artist

Awards

Finalist - Australian Effects & Animation Festival 2017

Finalist for Animated Commercials with 'The All New Hino 500 Wide Cab' 30 second 100% 3D animated TV commercial

Winner - Promax LA 2002

Winner of Best Animated Idents Promax LA Award for Best Animated Ident with 'Singapore TV Channel Idents'. (Animated by Adrian King).

Finalist - Australian Effects & Animation Festival 2002

Finalist for Titles, Idents & Stings Award at the 2002 Australian Effects & Animation Festival, with 'Sour Grapes Film Festival Titles'. (Designed, produced & directed by Adrian King.

Finalist - Australian Effects & Animation Festival 2003

Finalist for VFX Commercials Award at the 2003 Australian Effects & Animation Festival, with 'Tic Tac TV Commercial'. (VFX supervision & direction by Adrian King)

Finalist - Australian Effects & Animation Festival 2003

Finalist for 3d Animated Commercials Award at the 2002 Australian Effects & Animation Festival, with Emirates Airlines TV Commercial, (Produced & animated by Adrian King)