To support the publication of two new reports about blockchain technology, Australia's leading data innovation group DATA61 came to Redboat to find a way
to communicate the key messages of this technical complex subject in an engaging 90 second animation.
Blockchain is a form of distributed ledger technology (DLT) that connects different parties over the internet to provide a secure and trustworthy record
of their transactions (both financial and non-financial), without giving control to a third party.
On blockchains, you can prove where information has come from and gone to, which means it has the potential to open up new economic activity in areas
such as financial services, regtech, supply chains and government registries.
After discussing the strategic messages, stakeholder goals and the principles of blockchain technology itself, we distilled the script and concepts
for review. Once these had passed the scrutiny of the scientists and communication team at DATA61, we produced detailed colour storyboards that illustrated
exactly how the animation would look and flow. With the script, concepts, storyboard and voice over recording approved, the animation took under 4
weeks to complete. Our fast-track option enabled the project to be turned around in under 6 weeks from initial brief to final delivery.
To find out more about the research that DATA61 has published on Blockchain in Australia click here.
"Redboat helped us to create an online animation for interested parties to lean about Marine Zoning. We had a short turnaround time and very specific requirements, which did change at our end during the course of the project. The team at Redboat were wonderful. They offered suggestions to improve the process along the way, never seemed phased by last minute changes and were generally a pleasure to work with. We were thrilled with the end product. I’d highly recommend their services. "
Vivienne Sykes, Brand and Content Manager - Parks Australia
Department of the Environment and Energy
"We used Redboat to tell a complex story in a short animation. We were completely happy both with the result – it make quite an impact at the time and is still being used successfully – and with the professional way in which Adrian interacted with the team in developing and fine-tuning the brief. I enthusiastically recommend his work generally and have done to others who might be looking for similar services."
Mike Grundy, Research Director - CSIRO
"...fantastic, great value work and his flexibility and commitment to always do the right thing by the job and to ensure the very best outcome is to be admired..."
Jamie Webster , Creative Director - Xavier Advertising
"...an exceptional job on a recent extremely complex and high profile 3D animation project. If you need a highly committed person, Adrian is the right person."
Cristiano Alarcão, Producer - Massive Interactive
"...successfully manages the fine balance between pushing the boundaries for the client while keeping the artist happy and sane."
Julian Tylney Taylor, VFX Supervisor - Bold VFX
"Adrian King is one of the best producers I know. He is a straight shooter with excellent communication skills and an even temperament."
Nigel Haslam, Senior Animator/VFX Artist
Finalist - Australian Effects & Animation Festival 2017
Finalist for Animated Commercials with 'The All New Hino 500 Wide Cab' 30 second 100% 3D animated TV commercial
Winner - Promax LA 2002
Winner of Best Animated Idents Promax LA Award for Best Animated Ident with 'Singapore TV Channel Idents'. (Animated by Adrian King).
Finalist - Australian Effects & Animation Festival 2002
Finalist for Titles, Idents & Stings Award at the 2002 Australian Effects & Animation Festival, with 'Sour Grapes Film Festival Titles'. (Designed, produced & directed by Adrian King.
Finalist - Australian Effects & Animation Festival 2003
Finalist for VFX Commercials Award at the 2003 Australian Effects & Animation Festival, with 'Tic Tac TV Commercial'. (VFX supervision & direction by Adrian King)
Finalist - Australian Effects & Animation Festival 2003
Finalist for 3d Animated Commercials Award at the 2002 Australian Effects & Animation Festival, with Emirates Airlines TV Commercial, (Produced & animated by Adrian King)
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